Before you start to create your marketing plan or decipher whether one should be created for you, ask yourself why you need one. Why is your business putting out content, who is it intended for and how will it help the intended audience?

 

Your content marketing will help build an audience to achieve increased revenue and better brand reach. Before setting up your social channels and Instagramming random photos, you need to think about what your content plan should include. It needs to refer to key topic areas, business-related events, related popular culture. Think about history, anniversaries and key dates associated with your business.

 

Once you have all your details set out, think about how you will share your content and what specific calls to action you will include in the plan. How will you differ from your competitors? A small amount of competitor analysis is worth looking into. Not only will you be able to learn from their successes, you'll discover key gaps in your industry. 

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I can create a marketing plan for you and work this across to your social media channels and website, increasing website clicks and brand awareness.