Brand: Tactical Threads

Work: Straplines

Challenge: I was tasked to create the tone of voice and straplines for Tactical Threads - a new B2B clothing brand for Regatta Professional.

What I did: The copy is edgy and captures the individuality of the clothing style. Construction clothing tends to be the same, but not Tactical Threads - and the copy needed to portray this. Casual but bold headlines create a recognisable and intriguing brand.