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Tactical Threads straplines
Brand: Tactical Threads
Work: Straplines
Challenge: I was tasked to create the tone of voice and straplines for Tactical Threads - a new B2B clothing brand for Regatta Professional.
What I did: The copy is edgy and captures the individuality of the clothing style. Construction clothing tends to be the same, but not Tactical Threads - and the copy needed to portray this. Casual but bold headlines create a recognisable and intriguing brand.






To read about the Tactical Threads Tone of Voice creation, click here.
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