Brand: Tactical Threads

Work: Tone of Voice creation

Challenge: I was commissioned to create a tone of voice document for Regatta Professional's new brand, Tactical Threads.

What I did: I sat down with Regatta's internal marketing team to get to grips with where the brand wanted to go and how it wished to communicate with its customers. Designed to be used across Regatta's internal marketing team and as promotional material for B2B customers, the ToV document establishes what Tactical Threads means as a brand and helps form its personality. The tone of voice document helped to build straplines which I created for the Tactical Threads' marketing material.