Brand: Regatta Originals

Work: Product copy for Debenhams website

Challenge: After creating the ToV, brochure copy and product copy for Regatta Originals, I was asked to adapt existing product copy to be showcased on Debenhams website.

What I did: Following the ToV, I adapted existing copy to make it SEO friendly. To appeal to a wider audience and to fit with Debenhams' website copy guidelines, I toned down the character of the brand. As well as highlighting the benefits of the material and style of the clothing, I added style tips to each product, creating inspirational copy.