Brand: R Activewear

Work: Brochure copy and product copy

Challenge: I was commissioned to create inspirational brochure copy and product copy for Regatta's brand new range of sportswear, R Activewear.

What I did: I worked closely with Regatta's internal marketing team to create copy that matched with their existing tone of voice. As well as highlighting the benefits of the material and style of the clothing, I also added style tips to each product, creating inspirational, brand-building copy.