Brand: Regatta Professional

Work: Brochure copy

Challenge: The Regatta Professional brand has evolved lots in just a few short years. I was tasked with summarising their brand for their 2021 brochure, bringing their copy up to date. 

What I did: I worked with Regatta HQ to make sure I was up-to-date with all the brand's latest changes. I honed in on the strapline 'You line of work' and made the copy as accessible as possible to all industries. To nod to the heritage and expertise behind Regatta Professional, I subtly referenced Professional's links with the Regatta Great Outdoors brand.