Brand: Regatta Originals

Work: Tone of Voice creation

Challenge: I was commissioned to create a tone of voice document for Regatta Professional's new brand, Regatta Originals.

What I did: I sat down with Regatta's internal marketing team to get to grips with where the brand wanted to go and how it wished to communicate with its customers. Designed to be used across Regatta's internal marketing team and as promotional material for B2B customers, the ToV document establishes what Regatta Originals means as a brand and helps form the Regatta Originals' personality. It also stipulates words to use and words to avoid to help with brand continuity.