Brand: Tebex

Work: Tone of Voice creation

Challenge: I was approached by a leading gaming payments service company to create a tone of voice document to tie in with their rebrand. 

What I did: I met with Tebex to discuss how they thought they were viewed by their target market, and how they wished to be viewed. Tebex wanted to be seen as more direct, dynamic, fun and cool, whilst still firmly holding onto their gaming roots. Tebex are a young team, and without being too humble, they were keen to show this, as well as expressing their vast knowledge and expertise in their field.

 

The ToV document aids both internal and external stakeholders. It helps establish the character of the company - one that will become familiar with consumers as more marketing material is created and utilised. The strong tone of voice strengthens Tebex as a business. It's an extension of their personality and definitely helps set them apart from the competition.

 

The document helps bring Tebex back their roots. By finding the character of the company, the document also helps Tebex communicate with their various demographic. With strapline examples, Tebx can confidently extend their marketing offering with future freelancers and internal staff. Take a look below at a few slides from the document.

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